The annual World Bazaar Festival, organized by Worldbex Services International (WSI), is known for its innovative spirit and commitment to its loyal patrons. For 24 years, as the Philippines' longest-running charity bazaar, the event has been a beloved tradition. This year, the World Bazaar Festival continues to evolve, unveiling WOOBIE – its official mascot – as part of a spectacular makeover incorporating advanced technology.
The WOOBIE campaign, launched on November 30th across the World Bazaar Festival's social media platforms, features the new mascot sitting atop the World Trade Center Metro Manila, enthusiastically welcoming visitors to the grandest holiday bazaar in the Philippines. The campaign, complete with vibrant lawn letters, adds a playful touch to the event's already exciting offerings.
Worldbex Services International (WSI), known for its innovative approach, has once again set a precedent as the first exhibition company in the Philippines to launch an animation campaign. This achievement is a testament to WSI's leadership in the event organizing industry and a tribute to the collaboration with their digital partner, NEN Digital.
Aside from this animation campaign, the World Bazaar Festival also introduces “WOOBRICK”, the cutesy little brick version of WOOBIE which you can paint however you like, and “WOOBIE Charm”, an anik-anik version of WOOBIE, both available at the gift shop. Safe to say that this year is definitely WOOBIE’s year of awesome transformations!
True enough, there are a multitude of ways to celebrate the Christmas season. And the World Bazaar Festival is absolutely one to check out. With fun activities, thrilling competitions, explosive performances, a wide range of products to satisfy your shopping spree, and the charity that this bazaar has been doing for more than two decades, WOOBIE is giving you the best reasons to shop all the way!
and the ALAFOP. With almost 300 MSMEs as exhibitors, the bazaar will cover products that vary from jewelry and accessories, giftware, bath & body perfume, RTWs, cosmetics, and hair care to Christmas decor, books, toys, souvenirs, travel goods, leather goods, stationeries, car accessories, telecommunication, footwear as well as food and beverages, bread and pastries, among others. Furthermore, DTI MIMAROPA will be joining to promote the unique merchandise made by the local manufacturers from the region. Likewise, the DA will be displaying the goods that are cultivated by our local farmers.
DTI MIMAROPA will be joining to promote the unique merchandise made by local manufacturers from the region. Likewise, the DA will be displaying the goods that are cultivated by our local farmers.
Such products are truly worth sharing with the world, the bazaar is a perfect platform for entrepreneurs to showcase their goods to the diversity of buyers out there. Garnering over 150,000-foot traffic, it is a great avenue to make brands known and establish recall of products and services to every visitor. For the loyal bazaaristas, there is no need to fret about running out of cash as MAYA —WBF’s official payment partner, is ready to provide easy and convenient cashless transactions for everyone.
True enough, there are a multitude of ways to celebrate the Christmas season. And the World Bazaar Festival is absolutely one to check out. With fun activities, thrilling competitions, explosive performances, a wide range of products to satisfy your shopping spree, and the charity that this bazaar has been doing for more than two decades, WOOBIE is giving you the best reasons to shop all the way!
Grab your tickets now at worldbazaarfestival.com and catch us on December 13-22, 2024 from 10 AM to 10 PM at the World Trade Center Metro Manila to experience the ultimate holiday experience. WBF 2024 is organized by Worldbex Services International (WSI) and for the benefit of ABS-CBN Foundation Inc.
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