ADOR super girl group NewJeans dropped a bomb of a performance with their Japanese debut "Supernatural"! Let's take a deep dive into what made this specific debut so special. Are you ready? Let's go!
NewJeans' new single "Supernatural" indulges listeners with a harmonious blend of nostalgic melody and emotional lyrics. The song is thought to bring recognition to rapper/singer and songwriter, Pharrell Williams and Japanese singer Minami's "Back of My Mind" in 2009. Along with their previous single "How Sweet" which uses Miami Bass (a unique form of hip hop beat from Miami, Florida) NewJeans has a knack for taking nostalgic music styles and adding their modern flare! Take a listen!
This time, "Supernatural" introduces us to the genre of "New Jack Swing", a genre of African American music that emerged in the late 1980s and early 1990s. It is a unique blend of contemporary R&B and hip-hop that reached a broader audience than just hip-hop fans. See if you can spot the similarities!
Pharrell Williams co-wrote "Supernatural"!
NewJeans is definitely going global since legendary music producer and Louis Vuitton's men's Creative Director Pharrell Williams co-wrote and music for "Supernatural"! Also, the male vocals throughout "Supernatural" is none other than Pharrell himself!
Introducing "Urahara Style"
Hiroshi Fujiwara, the master of a Japanese street style called "Urahara Style" also contributed to the look of NewJeans' Japanese debut success. He designed the T-shirts, bandanas, hats, and bags for NewJeans!
"Supernatural" isn't their first "debut" in Japan
Although the term "debut" is a little misleading when it comes to NewJeans' exposure in Japan since the group has already been topping Japanese music charts with their hit single "OMG". With "Ditto", NewJeans became the fastest foreign female artists to reach 100 million streams on Japan's prestigious Oricon chart! The point is, Japanese fans already have a "taste" of NewJeans and what's even more impressive is that "Supernatural" sold 680,000 copies on its first day of release! Needless to say, Japan Bunnies are definitely strong and supportive!
So what do you think about "Supernatural"? Will it be at the top of your summer playlist? Let us know in the comments below!