US pop sensation Pharrell Williams visits Seoul for G-Dragon's collectibles auction. Read on for all the details!
"Happy" has to be my favorite song from the US sensation Pharrell Williams, and since this song, I believe it allowed him to gain a global presence. Since then he has been able to participate in events globally, and he was also able to attend the red carpet opening event at the 2024 Paris Olympics!
More recently he has worked with Korean artist G-Dragon. Because of this close friendship, Pharrell Williams attended an art night event on Monday, September 2, 2024, in Seoul Korea, to celebrate the opening night of the 2024 Frieze Seoul which is an annual international art fair. Sounds cool right?!
You can find out more information about the Frieze event by clicking the link below:
Pharrell Williams, who is a pop artist and founder of the digital auction platform Joopiter, visited Seoul to launch an online auction project featuring fashion collectibles and art archives from K-pop artist G-Dragon, the event's main sponsor. I think it is interesting as I have found that K-wave has started to become popular in the US and Europe, and for an artist such as Pharrell Williams with his level of fame, I think it is a good collaboration and friendship to have.
An exhibition for the project, named "Nothing but a 'G’ Thang: The Art & Archive of G-Dragon," runs for three days from Thursday at a museum in Seoul.
Let's take a closer look at this opening night!
Pharrell Williams teamed up with G-Dragon to launch the auction platform's inaugural event in Korea. He founded the art content platform in 2022 to showcase collections from influential global artists both here and abroad. The American singer-songwriter and rapper is renowned for his multifaceted impact on the global art and fashion industries and has won 13 Grammy Awards for his musical achievements.
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