K-beauty has taken the world by storm in the first half of 2024, let's take a look at some of the hottest trends so far and how you can get the most out of these trending K-beauty items!
Let's go green and go vegan!
Vegan products have become a trending beauty line this year so far. More consumers are concerned about what they are using on their skin and rightly so. Sustainability and vegan beauty are not just a thing for Korean skincare junkies — they're crashing the makeup party too.
Big shots like Laka and Unleashia are dropping these bomb vegan makeup lines packed with shades and eco-friendly formulas. Plus, they've even got biodegradable glitters as the cherry on top!
Minimalistic images
"Keep it simple", they say. That's the mantra making waves in Korean beauty. Think neutral colors ruling the roost, with glitters and products that do double, and triple duty.
Lipsticks doing blush duty, eyeshadows pulling highlighter, and eyeliner shifts — it's all about getting that maximum oomph with minimal fuss.
Eco-friendly color play
Nature-inspired makeup will be the jam in 2024. From fresh greens to earthy vibes and florals, the palette's got it all.
Not only do these colors scream eco-love, but they also vibe with the seasons — corals for summer, cherry blossoms for spring, and deep cherries for the colder days, which is perfect for the second half of the year.
Colorants are the unsung heroes of the cosmetics industry. From the subtle blush on your cheeks to the vibrant hue of your favorite lipstick, colorants play a crucial role in enhancing beauty and allowing self-expression, which we have started to see more and more of within the K-pop and K-culture industry, rather than the conservative style that we have been used to before.
Egyptians used crushed beetles for red dye and ground lapis lazuli for blue eyeshadow. The Greeks and Romans also had their unique methods, utilizing plant extracts and minerals to adorn their bodies. Over the centuries color play has been used in many ways, and we believe that 2024 and 2025 will be the years to cerement this into Korean mainstream culture.
Let's take a look at some of the sold out items that have helped contribute to these trends!
Glowing skin
Who doesn't love dewy, radiant skin? It's coming in hot for makeup trends in 2024.
Picture those glowing bases, subtle highlighters, and lipsticks that make your pout pop naturally.
It's all about colors and finishes that scream healthy and moisturized skin without feeling cakey. This glowing skin trend is very hot among young Koreans and we think this trend will stay for a long time to come. Cleansing is an important step in your quest for glowing skin as it removes impurities such as pollution, debris and sebum from the pores – all of which can dull the complexion, and we have to say that having lived in Korea for a number of years we have also started to get onto the glowing skin craze with face packs and cleansers.
For us with events like Seoul Fashion week and many new beauty product pop up stores opening throughout the country it really makes us excited for this level of beauty that we are seeing. Having received many collaboration from beauty companies myself (Lewis) this year such as Purito Seoul, I have been fortunate to try some of the newest trends and some of these K-beauty items stand out from Western beauty products. I wonder what other beauty trends we will see in the second half of 2024.
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