AI has been used more often within the K-pop industry and has caused a rift between K-pop fans who either "love it" or believe that "it takes away from the artists' originality". We discuss both sides of this argument as well as what we believe.
Several of the genre’s biggest stars have now experimented with the technology to create music videos and produce songs, including boy band Seventeen.
Last year the South Korean group sold around 16 million albums, making them one of the most successful K-pop acts in history. But their most recent album and single, "Maestro", got fans wondering whether AI was incorporated too much into their M/V.
The music video features an AI-generated scene, and at the launch of the album in Seoul, one of the band members, Woozi, told reporters he was "experimenting" with AI when making music.
Let's take a look at the video!
Our thoughts
I worry that artists will lose the ability to perform to their fullest and as a result, fans will lose touch with their artists. This could affect this industry as a whole as fans will not be able to relate or feel close to the artists using a whole album full of AI-generated lyrics.
I love it when the music is a reflection of an artist and their emotions, like Adele or Leona Lewis, and K-pop artists are much more respected when they are hands-on with choreography, lyric writing, and of course composing, so I think AI will take this away from them creatively.
That said keeping up with technology is important, but I think in this case it is better to use it moderately, rather than making an album full of AI. Thankfully, I feel K-pop artists are aware of public opinion and hope there will be change.
Let us know your thoughts on this topic in the comments below.
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