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Writer's picturelewishooper1

This Seoul subculture festival takes gaming to a whole new level!

Gaming and animation are all under one roof! Get ready for cosplay and more as we take you through Seoul's most famous subculture festival that is perfect for all anime fans!


Photo: Seoul's game fair 2025 - Images
Photo: Seoul's Illustar Fes - Images


In recent times gaming has became a global phenomenon, and Korea is no exception to this. Subculture games which started out in small communities which has specific trends or interests for example anime have grown dramatically out of their humble routes.


In present times they have gained more enthusiasts and hardcore gamers, but also casual fans with an interest in art, storytelling, or people who just want to give them a try. Check out this vlog from a fan to see the highlights!





This inclusive and rapidly growing fandom was on full display on Sunday, Aug. 25, at the Seoul Trade Exhibition & Convention in Gangnam-gu, Seoul. Despite temperatures peaking at 33 degrees Celsius, fans flocked to Illustar Fes, Korea’s largest subculture gathering event organized by the Korean gaming company Starlike. The event was a celebration of the multi-faceted world of subculture, bringing together fans of games, anime, and more in a single space, I think this was a fantastic way to escape the heat and to cool down!


Photo: Seoul's gaming fair - Images
Photo: Seoul's Illustar Fes - Images

The festival is already in its fifth year, and since last year, the event has featured over 1,000 booths! Impressive right?! I think this is a great opportunity as it allows individual creators to sell handmade art, merchandise, and other subculture-inspired goods. By the afternoon, some of the most popular stalls, such as those of Nexon's Blue Archive, were already displaying “sold out” signs. I hope that this can give the startups some exposure to their fans. I have never been to a gaming or anime event, however, I have seen some of my friend's photos and I have also heard from them directly how good they are, so I am totally interested in attending next year.


Did you attend this year's event? What is your favorite game?


Let us know your thoughts on this topic in the comments below.


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