On October 18 at 1 p.m. KST, Rosé released the highly anticipated single "APT". in collaboration with Bruno Mars. This song serves as a pre-release for her upcoming solo album "Rosie".
By October 23 at approximately 4:11 p.m. KST, the music video had already surpassed 100 million views! This milestone makes "APT" the fastest music video by a K-pop artist to reach this mark in 2024!
Rosé is making headlines not only for her impressive view count but also for her recent transition to Atlantic Records. She has ended her contract with YG Entertainment and joins a roster that includes Bruno Mars, Ed Sheeran, and Ava Max.
The choice to collaborate with Bruno Mars has captured the attention of fans worldwide. Their undeniable chemistry creates a playful, almost sibling-like vibe in the song.
The unique concept of "APT" revolves around a popular Korean drinking game, adding a humorous and relatable twist. The playful breakdown in the song mirrors the fun typical of a night out with friends.
It's no surprise that "APT" is going viral, as Rosé and Bruno's melodious vocals blend seamlessly. The catchy and addictive tune transcends genres, appealing to a wide audience.
With the viral success of "APT", the trend of apateu (아파트) is also sweeping the globe! Many are curious about this Korean drinking game and eager to learn how it’s played.
In Korea, apateu translates to “apartment,” and it’s a fun game often enjoyed in residential settings. The rules are simple: one player calls out a number while others place their hands on top of each other in the center.
The player whose hands end up on top must take a drink. Rosé has shared that "APT" is her favorite drinking game, stating, “It’s so simple, puts a smile on your face, and breaks the ice at any party.”
Before the song's release, Rosé showcased her playful side on Instagram. She posted videos of herself and Bruno playing the game together.
Interestingly, Bruno was so intrigued by this unique aspect of Korean culture that he chose this song without hesitation. This decision has further enhanced the global appeal of "APT"
As the world tunes in to enjoy "APT", it’s clear that Rosé and Bruno Mars have struck a chord with fans everywhere!
What do you think of this catchy collaboration? Are you ready to try out the apateu drinking game with your friends? Let us know your thoughts!
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