Netflix unveiled its first influencer survival show The Influencer, following the success of similar shows such as Physical 100. In today's world of social media stars, is it too much? We give our opinion on this new hot reality series!
As I am sure you already know, the influencer market in Korea has grown to an unimaginable scale over the past couple of years, and thanks to the help of the COVID-19 pandemic, it has accelerated influencers to new heights.
When I heard about the new Netflix show, I was really excited. Why? Because I think it will be a great opportunity for many people to experience new opportunities, but on top of that showcase their skills and talents and I love reality TV, of course the drama that comes with it.
Producer Lee Jae Seok, the mastermind behind the show, shares his vision: “I thought it would be interesting to gather influencers, divided by algorithms, in one place. You’ll see the top influencers in Korea and experience unique entertainment through the large scale and visuals that only Netflix can deliver, along with never-before-seen social survival missions.”
Also, according to the official Netflix website: Fans are treated to a teaser trailer featuring powerful influencers like TikToker Xiajiu, who boasts 27.5 million followers, Jang Geun Seok, Risabae, Pani Bottle, Jin Yong Jin, Shim Euddeum and Daedo Library. Their reactions give a taste of the intense and shocking challenges that await.
So what is the show about?
The Influencer features 77 South Korean influencers across platforms like YouTube, Instagram, and other social media platforms, each of them with their own special content. Through taking part and competing against each other in various challenges,
the contestants will compete for the title of "Best Influencer" and the biggest portion of their KRW 300 million prize pot. I would love to take part in this show!
Let's check out the trailer!
Having watched the trailer, the style and look of the rooms do feel very similar to Squid Game, however, I feel that the main difference here is that the contestants are real-life people, instead of actors or sports celebrities so they have more at stake. I cannot wait for the drama to unfold over the series, and I really hope that the contestants do well. Without a doubt, I will be tuning in to watch this new reality series.
The Influencer streams on August 6, only on Netflix. Let us know your thoughts on this captivating new show in the comments below.
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