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Writer's pictureJon Lui

Le Sserafim's new promotional poster for Jim Bean, but where is Eunchae?

Le Sserafim just posted a new promotional poster with their new collaboration with American whiskey and wine spirit brand Jim Beam, but one member is missing! Where is Eunchae? We break down how Le Sserafim is now the center of another controversial topic and more!



Le Sserafim promoting Jim Beam (Jim Beam Korea)
Le Sserafim promoting Jim Beam (Jim Beam Korea)


Fresh off their disastrous Coachella performance that had the world questioning the authenticity of K-pop music, Le Sserafim just posted a new poster of themselves promoting an alcoholic beverage brand! As you can see, the youngest member Eunchae, is not on the poster because she is still a minor (born in 2006). Just at the height of South Korea's most famous university festivals (from April - May) where many K-pop groups are invited to perform, Le Sserafim has yet to be invited to one. You can read more about more reasons why fans think Le Sserafim hasn't been offered yet from this Kpop Starz article.





Le Sserafim member Chaewon and legendary K-pop idol-turned-actress Uhm Jung Hwa were previous models for Jim Beam in 2023.


Uhm Jung Hwa (left) and Chaewon posing for Jim Beam poster (Jim Beam Korea)
Uhm Jung Hwa (left) and Chaewon posing for Jim Beam poster (Jim Beam Korea)

To add more fuel to the fire, Eunchae was pointed out as making "joking" remarks about Korean high school students which might be the cause of why so many university students have speculated as to why Le Sserafim hasn't been invited to any university festivals yet. You can watch more of her comments below!







Although it seems that Eunchae made it seem like a joke, many university students still think that it just adds more fuel to their controversy and take their comments about "focusing on making a new album" as an excuse to shy away from the spotlight.


So what do you think about Le Sserafim not being invited to any university festivals right now? Are you waiting for their return or next performance? Comment below!


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