With the Oasis world tour hitting the world stage, Korean fans were angered as Oasis reunion tickets reached 10 million won (USD 7,470) due to Ticketmaster's dynamic pricing structure. We dive into the details!
Recently tickets for the long-awaited Oasis world tour were on sale in the UK, and many of my friends tried to purchase tickets, however, with the online ticket sale systems, all of them couldn't get tickets. In addition to the ticket queues that were expected, Ticketmaster also introduced a dynamic ticket system. This meant as there is more demand for tickets, the more expensive they will cost. To me this seems like a way to get more money, as a band such as Oasis has not reunited or toured for years. Tickets for the London Wembley concert reached as high as 6,000 pounds (about 10 million won) on resale platforms.
Will this happen in Korea? Fans are worried, that due to the dynamic pricing, some tickets have reached up to 10 million won (£6,000) in the UK for some tickets. Does this mean that the average fan will not be able to afford such prices? What do you think? Would you continue with the ticket purchase? To me, it seems crazy, since that cost is enough to buy a nice holiday.
The reunion tour comes after 15 years of resolving their feud, the Gallagher brothers' reunion as Oasis has electrified fans worldwide, especially among those in their 20s and 30s.
While Oasis is often categorized as "Dad Rock" (classic rock listened to primarily by middle-aged men) overseas, they are significantly popular among young people in Korea. Due to Ticketmaster's dynamic pricing model, which raises prices based on demand, even seats far from the stage soared to around 1 million won ($750) in the UK.
Let's take a look at this video which explains more about the pricing structure!
The Gallagher brothers, Noel and Liam, are also known for their honest, rough, and controversial remarks and frequent sibling quarrels, which have made them intriguing to fans. With their British charm, they have managed to become successful in Korea as well. Of course, their fame has been further amplified by many Korean artists, including Baek Ye Rin, Jannabi, BTS' Jungkook, DAY6's Young K, BLACKPINK's Rosé and Lee Seung Yoon, who have covered their songs and performed to Korean audiences.
Let's take a look back to the magic moment Oasis was in Korea last (Liam Gallagher).
As the possibility of an Oasis concert in Korea remains undecided, interest in the band is expected to grow even further, but will fans be able to afford Ticketmaster's dynamic pricing system?
Let us know what you think of Ticketmaster's dynamic pricing structure in the comments below.
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