Social media has become an essential tool for K-pop idols and groups, not just for connecting with fans but also for boosting their global popularity.
From viral dance challenges to innovative fan edits, many idols have mastered the art of online engagement, making them household names. We have five popular K-pop groups that significantly increased their social media presence in 2024!
ZerobaseOne — 3.7 Million
ZerobaseOne has solidified its status as one of the most-followed fifth-generation boy groups. Known for their creative and trendy reels, the group frequently posts clips featuring the latest songs and viral challenges.
Member Seok Matthew has even earned the title of "TikTok Queen" for his energetic and relatable content. Their fan-edit style of reel-making has set them apart, keeping fans engaged and coming back for more.
P1Harmony — 2.3 Million
P1Harmony has made waves not just with its music but also through their hilarious and entertaining social media presence. Their funny skits and perfectly choreographed dance reels to trending songs have delighted fans all year.
Keeho, in particular, has shone as the group’s comedic genius, charming audiences with his relatable humour and wit. Surprisingly Keeheo and ZerobaseOne Matthew have separate fanbases for being K-pop's Tik Tok Duo.
Wonyoung (IVE) — 13.7 Million
Wonyoung’s social media influence remains unmatched. With a jaw-dropping 13.7 million followers on Instagram, she is one of the most-followed female idols in the industry.
Her curated posts, featuring stunning visuals, behind-the-scenes moments, and trendy outfits, continue to captivate fans and solidify her as a style icon.
KATSEYE — 2.2 Million
KATSEYE, the multilingual act under HYBE and GRIFFIN, made a splash on social media even before their official debut. Their viral hit "Touch" propelled them into the spotlight, and their consistent online presence has kept fans hooked.
From multilingual interactions to engaging content, KATSEYE has set a benchmark for social media promotions.
PLAVE — 415K
Despite being an AI K-pop group, PLAVE has managed to connect with fans in ways that feel authentic and innovative. Their seamless adaptation to social media trends, from viral challenges to interactive live streams, has won them a loyal following.
Fans appreciate how the group bridges technology and creativity, proving that AI idols can be as engaging as real-life groups.
Social Media as a Game-Changer for K-pop
K-pop idols have embraced social media as more than just a promotional tool — it’s a way to foster deeper connections with fans worldwide.
Platforms like TikTok, Instagram, and YouTube have turned into virtual stages where idols showcase their personalities, talents, and creativity.
Groups like ZerobaseOne, P1Harmony, and KATSEYE prove that an engaging online presence can be just as impactful as live performances.
Which idol or group’s social media content do you love the most? Let us know in the comments!
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