K-pop giant JYP is about to start their next chapter, Landmark Seoul HQ. Here's everything you need to know about this new mega HQ!
Who is JYP Entertainment?
JYP Entertainment, founded by Park Jin Young in 1997, stands as a prominent force in the South Korean music industry. JYP operates as a multi-faceted company, encompassing record label, talent agency, and music production, and since the beginning, JYP has become home to renowned K-pop groups like TWICE, Stray Kids, and ITZY. JYP has significantly contributed to the global spread of K-pop, as one of the "Big Three" entertainment companies in South Korea, it holds a vital position in shaping contemporary pop culture.
Where will JYP's new HQ be located & when will it be completed?
Picture this: by 2028, the Godeok Biz Valley in Seoul's Gangdong-gu will transform into a vibrant hub, not just for business, but for creative energy. JYP Entertainment is set to plant its flag there, crafting a headquarters that's more than just bricks and mortar. Imagine a sleek, modern building seamlessly integrated with a lush, public park – a space where innovation and nature intertwine. This won't be just another corporate structure; it's envisioned as a breathing, living extension of JYP's artistic spirit, a place where fans and creators alike can feel the pulse of K-pop's future. Sound's amazing right?!
What will the new space be like?
JYP Entertainment's vision for their new headquarters is a space where creativity flourishes under abundant natural light. This ambitious project, designed by architect Yoo Hyun Joon, features a 22-story building with five basement levels, totaling 59,475㎡. Notably, the design incorporates a ground-level park and open green spaces throughout, creating a harmonious blend of urban architecture and natural serenity, fostering collaboration and free communication.
How much will this new vision cost?
JYP's new headquarters demanded a jaw-dropping investment. To secure the land alone, they spent 75.5 billion KRW. That's a staggering $51.8 million USD, just for the ground! This monumental sum underscores the scale of their ambition, and just goes to show how profitable and lucrative the K-pop industry has become, and the growth that they are expecting in the future.
Where has the inspiration for the design come from?
A K-pop kingdom built around a green heart. Hyunjoon Yoo Architects didn't just design a building for JYP; they crafted a living, breathing "bapsang," a Korean dining table where nature is the feast. Forget sterile offices; this is a space where artists and executives mingle, fueled by sunlight and greenery, not just spreadsheets.
A secret garden courtyard loops through the structure, a vibrant maze of inspiration, with zigzagging rooms designed to spark creativity. But the real magic? A shape-shifting water lounge that transforms from tranquil employee retreat to fan-filled event space, a stage for connection. Even the building's bones whisper to fans, with carefully placed windows offering glimpses of their idols, a subtle dance between privacy and connection. This isn't just a headquarters; it's a living, interactive ecosystem, a testament to the power of nature and collaboration in the heart of K-pop.
The project is expected to begin construction in the second half of 2025 and is expected to be completed between 2028 and 2029.
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