Jin VS Jin Ramen: Why this BTS star has been chosen as a ramen brand ambassador!
- lewishooper1
- Mar 4
- 2 min read
What is Jin Ramen?
Jin Ramen is a household Korean brand, famous for its delicious instant noodles. Ottogi, the mother brand of Jin Ramen, is undergoing an all-out revamp to attempt to break into the global market. It's hope is that with their newly designed packages, it will attract a more versatile audience, and the brand has its sights on the US, Canada, Vietnam, and Indonesia.
This move is part of Ottogi's broader strategy to capitalize on Jin's global appeal and the massive fanbase of BTS, known as ARMY, to boost the brand's presence in the competitive instant noodle market.
Why has JIN been chosen as a brand ambassador?
This partnership marks a significant move for Ottogi as they prepare to launch a global campaign featuring Jin starting next month, aiming to expand their market reach and enhance brand visibility internationally.
Let's not forget, Jin has also starred in Jin Ramen's commercial two years ago! Take a look!
Why are brand ambassadors crucial for companies?
Most businesses understand the importance of crafting a brand identity, creating content, and developing advertising and social media marketing strategies. However, many haven’t realized the value a brand ambassador strategy can add to their marketing plan. Brand ambassadors promote a brand’s products and services to boost awareness, strengthen a company’s reputation and increase revenue.
Brand ambassadors are low-cost or no-cost investments that can pay high dividends. We’ll explore brand ambassadorship and its benefits, share why employees make particularly effective ambassadors and explain how to get started with your brand ambassador strategy.
Having also worked as a brand ambassador myself, I can understand the importance that they bring to a company, as well as allowing the ambassador to help promote the reputation and company's products. It is also a great source of income, especially for Jin in this case.
Is Jin the right choice for Jin Ramen? Leave a comment and let us know your thoughts.
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