With so many different K-pop groups popping up left right and center, is the K-pop market too saturated for any sort of global and domestic following and success?
Of course, with the advancements in technology, and it being easier than ever to make music, is the K-pop industry in 2024 oversaturated with artists? Are people becoming bored of too many of the same groups? These are all questions that the industry has started to ask itself.
The answer from us at Dojeon Media is a resounding, "Yes!" The industry is oversaturated! It is more challenging for K-pop groups under smaller labels or companies to achieve the level of success that was once possible for BTS, especially in the VERY competitive industry that has become the K-pop industry.
Of course, BTS's success story is quite extraordinary in itself. However, smaller groups can make a mark in the industry. It often requires a combination of talent, hard work, strategic marketing, timing, and luck. Additionally, with the rise of social media and digital platforms, there are more avenues for exposure and fan engagement, which can benefit smaller groups in gaining visibility and building a dedicated fanbase.
For us, many of the "groups" have too many members for a start, and it really takes the focus off of individual members, which as a result can make it harder for them to pursue solo careers after the band breaks up, as they are simply overshadowed and as a result forgotten about. The dance routines although good, tend to be the same and the style of lyrics and use of autotune in our humble opinion, is overused. Not to mention songs are released too often (around every 6 months) Will any K-pop groups be remembered in the future other than BTS or Blackpink?
The oversaturation of groups in the K-pop industry has propelled the genre into a new dark age that normalizes disbandments and fluctuating microtrends. For those familiar with the K-pop scene, it is unsurprising to hear a new group debut every few months or so. In fact, over sixty groups and sub-units debuted in the last year alone, however, only a select few have remained relevant in general K-pop banter, such as LIGHTSUM, Billlie, MIRAE, OMEGA X, PURPLE KISS, and Xdinary Heroes.
Although these groups may have released amazing music, the competition for popularity has drowned out the possibility of other, more underrated groups ever reaching the same fame. This is all thanks to the unfortunate oversaturation of K-pop groups.
Let us know in the comments below if you think the K-pop industry is becoming/is oversaturated!
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