One of Korea's beloved budget chains "No Brand" and "No Brand Burger" has been helping Koreans save money for a long time, but foreigners and Koreans alike are curious, is No Brand an actual "brand"? We find out!
During my four years in Korea, I have been a regular customer of No Brand not only for the range of products that they, but also for the reasonable prices. This also extends to their fast food chain No Brand Burger which offers quick and easy lunches catering to both Korean and Western palates at an affordable price.
So the question is, is "No Brand" really a brand? Well, in the UK and US, there are supermarket discounted lines. In the UK supermarket ASDA their budget line range is called "Smart Price", and in Korea, the big supermarket chain EMART has called their budget line "No Brand". Unlike in the UK, Korea's budget line has its own stand-alone stores throughout the country, which offers consumers convenience.
The answer to the question is simply, "Yes"! No Brand, although it is a clever play on words, is a brand, which is very much loved throughout Korea!
From my perspective I do recommend trying this brand if you are traveling or even living in Korea, as many of the products on sale in the No Brand supermarket are also made in the same factories as the ones that go on sale for more popular and higher prices brands, they are simply just packaged differently to attract a different budget/class of customer.
In terms of their fast food chain, No Brand Burger, their slogan is "Why pay more? It's good enough" and I stand by this. Although their range is just a little cheaper than the Western food chains in Korea the quality tends to be better. This is because all of the orders are cooked fresh once they are ordered. This only adds to a great meal at a great price! My recommendation is that you try the double Cheese burger or their new seasonal burger "The Kimchi Burger" when you visit!
Let us know if you have shopped at "No Brand" and if you think this chain is a brand or not!
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