Graceful, vibrant, and eye-catching, the Korean Hanbok has changed serval times over the years, however, fashion enthusiasts worldwide are making an impact in the fashion world, including these Korean celebrities!
What is the Hanbok?
The Hanbok is centuries old, and it is a traditional garment in Korea. It was once reserved for special occasions and celebrations such as Lunar New Year, Chuseok and weddings. However, over the years, various Korean designers such as OUWR and Danha have modernized the hanbok, while still trying to retain as much as the original form as possible, in order to make it an item for everyday wear within the fashion world.
The hanbok is different for men and women, and for women it consists of the jeogori (jacket) and chima (skirt) for women, or baji (trousers) for men. Its flowing lines and distinctive aesthetic have remained largely unchanged for generations.
Currently, Korean celebrities are using these iconic and classic elements in order to create a piece that honors their deep traditional routes but also trying to embrace current fashion trends.
BTS
Despite the COVID-19 pandemic, these global K-pop stars continued to carry out their worldwide fame, despite many countries having a lockdown and travel ban. Due to the travel ban in the US, the stars were unable to perform on The Tonight Show Starring Jimmy Fallon in person, the group performed in front of the famous Gyeongbokgung Palace in Seoul, showing off their modernized hanboks, which were all in theme with the song which was also, traditionally inspired with the use of classical Korean instruments. Let's check it out!
Stray Kids
During The Golden Disk Awards in 2021, and The Fact Music Awards in 2020, Stray Kids cemented their upbeat performances in modernized black and red hanboks throughout their "Back Door" promotional activities and performances. Their traditional Korean attire, accompanied by contemporary versions of the more traditional hanbok led to jaw-dropping live performances of "God's Menu". Let's take a look!
BLACKPINK
Not only do the Blackpink members serve as ambassadors for many luxury fashion houses, but they have also played a big part in making Danha the hippest hanbok designer in Korea when they wore her modernized hanbok designs for their "How You Like That" music video, which gained an outstanding 200 million views in the first eight days after it premiered!
This is not all, as Blackpink also paid homage to Korean heritage during their Coachella 2023 headlining set, arriving on stage in hanbok-inspired outfits, which were designed and created by Kumdanje and OUWE.
This Korean singer and actress has showcased her modern hanbok design on the dazzling digital billboards and the the bustling streets of New York City in 2023, showing off her charm and the beauty and elegance of hanbok.
She was also selected in 2023 as the Hallyu Cultural Artist, by the Korean Ministry of Culture Sports and Tourism, and she has used that in order to work with six Korean hanbok companies to promote the Korean traditional craft and culture both at home and abroad.
Let us know if you have ever worn Hanbok, and if so, tag us in your photos in the comments below!
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