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Homophobic Koreans?! "Love in the Big City" to rerelease trailer amid fan backlash!

The new highly anticipated K-drama Love in the Big City will be rereleasing their trailer, due to a number of backlash complaints from conservative groups. We cover both sides of the argument as well as give our two cents on this controversial issue!


Photo: Love in a Big City's Nam Yoon Su - Image: revistakoreain.com
Photo: Love in a Big City's Nam Yoon Su - Image: revistakoreain.com

What is the storyline about?


Since the trailer for the drama Love in the Big City was released, there has been backlash from anti-LGBTQ+ haters, since the storyline of the drama is based on a gay man and a straight women who live together while leading their own romantic lives.


Why has there been hate towards the trailer?


The trailer released on YouTube and other sites on October 7th 2024, included scenes of the male protagonist interacting romantically with his male partner, including a kiss.


Following the trailer. protests from conservative groups, about the type of content being shown and the drama promoting same sex relationships, it has since been decided that the trailer will be rereleased at a later time. This demonstrates the ongoing 'hate culture' that still exists within Korean society towards same sex couples and minority groups.


Let's check out this video, which highlights the controversial backlash from protestors, and expressions from the writer himself!




Can Korean mindsets change?


Interestingly, the drama itself actually received support from The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency under their program to support special content, and change the ridged mindset that some Koreans still have around same sex couples.


Let's take a look at some social media posts on this topic:




If you did not know already, the new drama is based on a novel which was published in 2019. Since the release of the novel, it has been translated into an outstanding 15 languages, and in turn has won many awards. Likewise in Korea the book has sold over 100,000 copies. So my question is this: "If the book has sold so many copies in Korea, why is there such a fuss about the dramas trailer?" "Is it okay to read about same sex couples in a book but when you visually see them, you are disgusted by what you are seeing?"




Cultural critic Kim Heon Sik criticized the decision: "It is inappropriate for the production company to remove the trailer due to pressure based solely on the trailer itself, without viewers having seen the full content. This could further fuel hate culture." I would agree with his statement.




Check out our other articles on this drama:



Let us know your thoughts on this topic in the comments below.



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