Find Your Glow: A Two-Day Korean Beauty and Travel Experience!
- citywph
- Apr 7
- 3 min read
Get ready to immerse yourself in the ultimate K-Beauty and Korean travel experience at “K-Beauty Glow-Up!”, a two-day event on April 25-26, 2025 from 11 AM to 8 PM (Philippines Time), at the Main Mall Atrium in SM Aura’s Upper Ground Level. Organized by the Korean Cultural Center in the Philippines (KCC) and the Korea Tourism Organization (KTO), this event is free and open to all K-Beauty and travel enthusiasts!
"K-Beauty Glow-Up!" offers a dynamic experience showcasing the latest K-Beauty trends. Visitors can engage in interactive activities, from the trending personal color analysis to the must-experience beauty places in Korea. The event also includes a sit-down with actress and singer Kyline Alcantara, who will share her personal K-Beauty and wellness journey in Korea.
Various stage programs will also feature Korean product highlights and expert insights.
Glow Up Booths
Step into the world of K-Beauty innovation with our immersive Glow-Up Booths, offering personalized beauty experiences and expert consultations.
The traditional fragrance booth invites visitors on a sensory journey through Korea’s centuries-old perfumery, where visitors can craft their scent using accessible materials.
Beauty enthusiasts are in for a delightful experience as two renowned K-Beauty powerhouses, The Bom and Jenny House, come together to present an exclusive beauty showcase in the Philippines.
Making its debut, The Bom, a leading beauty booking service from Seoul, offers a range of personalized services tailored to meet every beauty need — from personal color analysis to K-beauty makeovers. With multilingual interpreters fluent in Chinese, English, and Japanese, The Bom ensures a seamless and enjoyable transformation for every guest.
At the same time, fans of Jenny House, the celebrated Gangnam beauty salon favored by Korean stars, can revel in its highly anticipated return. Visitors can look forward to premium hair styling and makeup sessions crafted by South Korea’s top stylists, leaving them feeling radiant, confident, and ready to embrace their K-Celebrity-inspired glow.
This year, we are also welcoming the Korea Trade-Investment Promotion Agency (KOTRA), which will showcase an exciting selection of K-Beauty products from small and medium enterprises (SMEs), giving attendees a glimpse into Korea’s thriving beauty industry.
Additionally, Amorepacific Philippines Inc., home to Laneige, Innisfree, and Mise en scène, will offer exclusive product samplings and live demonstrations, allowing visitors to experience the latest in Korean skincare and cosmetics firsthand.
Glow Your Way to Korea
Thinking of visiting Korea for the K-Beauty experience? Expect exciting promotions and exclusive offers that will make that trip to Korea even more memorable. Korean Air is presenting its “Fly & Glow” promo, offering a 10% discount on selected airfares to Korea (Incheon), the US, and Canada, including transits to Incheon Airport from April 25 to 27. Those who purchase Korean Air tickets during the K-Beauty Glow-up! event on April 25 & 26 can redeem complimentary Innisfree items. Visit koreanair.com for more details.
Klook will feature exclusive discounts on K-Beauty experiences and special promo codes that are only available during the 2-day event. Additionally, attendees will have the chance to learn about the latest must-visit destinations for K-Beauty and wellness at the Korea Tourism Organization booth, offering a unique opportunity to explore the best of Korean culture and beauty.
Visitors can also look forward to exclusive giveaways when they participate in the ongoing social media contest and onsite activities.
Don’t miss this opportunity to glow up with the best of Korean beauty and culture. Mark your calendars and join us at SM Aura on April 25-26 from 11AM to 8PM for an unforgettable K-Beauty experience!
About Korea Beauty Festival 2025
“K-Beauty Glow Up” is organized in anticipation of the “Korea Beauty Festival 2025” happening in Seoul from June 19 to July 18! This festival is hosted by the Ministry of Culture, Sports, and Tourism (MCST), Korea Tourism Organization (KTO), and Visit Korea Committee.
This festival will highlight the best of K-Beauty, K-Fashion, and K-Medical through experiential booths tailored for foreign tourists, product sales, and a diverse array of K-Culture events.
The festival will feature a dedicated K-Beauty tourism hub at Dongdaemun Design Plaza (DDP), as well as interactive experience zones across popular districts like Myeongdong, Seongsu, and Gangnam. Exciting side events, including stamp tours and cultural programs, will also enrich the festival experience.
Let’s get ready for the biggest K-Beauty festival yet by participating in our K-Beauty Glow-Up happening on April 25 - 26 at SM Aura!
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