Entry to concerts is set to get a whole lot tougher from 2025, with HYBE ready to set up facial recognition cameras for all of its concerts. Here is what we know so far!
HYBE is a leading South Korean entertainment company, and from 2025, they have announced their cutting-edge plans to introduce facial recognition technology for all of their concerts.
So what is the new system all about?
This new system will come as part of a newly modified package called 'Face Pass', and it will debut at a TWS fan meeting in February 2025, with the overall aim of streamlining the entry process to the venue. This new system is part of a collaboration with Toss and InterparkTriple in order to stop ticket touts and the re-selling of tickets through biometric verification.
Not everybody is happy!
Following this news, members of the K-pop community have expressed their outrage and overall opinions on the new facial recognition technology which will soon come into play. One of the main concerns is data privacy, and the collection of biometric data, which also leads to broader concerns about the information that HYBE and their collaboratives partners will have, and how the information will be used and if it will be sold. HYBE will need to address these privacy concerns as it moves forward with their face pass system.
People have been quick to take to social media in order to express their outrage on this new system.
Not all musicians agree
The fast development of Face Pass represents part of a growing trend in the entertainment industry both in Korea and abroad, where venues and organizers are turning to automated technology in their venues in order to gain control. This has caused a pushback where some musicians actively oppose the use of facial recognition at their concerts due to liabilities and privacy concerns and rightly so.
Will this new facial recognition system put people off from going to concerts in the future? Will it make them safer for attendees? Or will this new face pass system just be a way for HYBE and other companies to obtain personal data? These are all questions that need to be addressed.
Let us know your thoughts on this topic in the comments below!
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