In a surprising announcement, especially at the end of the year, BLACKPINK's Jennie Kim announced via Instagram that she has decided to branch off and start her own company! We break down the details and what to expect from this astonishing news!
On Christmas Eve 2023, Jennie announced via an Instagram post on her new company, Odd Atelier (OA), that she will be forming a new company to be in charge of her solo career. THIS DOESN'T MEAN THAT SHE'LL BE LEAVING YG ENTERTAINMENT given that BLACKPINK renewed their contract, as a group earlier this month.
The new OA post stated:
OA, which stands for ODD ATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected. It is a label founded by artist JENNIE in November 2023.
Jennie also took the time to share a personal message to her fans:
Hi, this is Jennie. This year was filled with many accomplishments, and I'm so thankful for all the love I've received. I'm also excited about what's to come, as I start my solo journey in 2024 with a company I have established called OA. Please show lots of love for my new start with OA and of course, BLACKPINK. Thank you.
Let's give all the love and support for Jennie's new journey as a solo artist! Comment below with your thoughts on her choice to move away from YG and start her own company. Are you excited?